Glidance
Glide mobility device on a magenta and purple background
Glidance · Product strategy & research

Glidance

Reaching people before mobility support feels out of reach.
The brief

The challenge was not another device.

This was a 16-week graduate strategy project with a 16-person design team working with Glidance, an assistive-technology company developing Glide for blind and low-vision people. We looked beyond the device to understand why so many people remain disconnected from mobility support, then translated that research into barriers, strategies, and a five-year concept roadmap.

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designers
0
barriers
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adjustment phases
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concepts
Project pathway + my contribution

I built the research foundation the concept team designed from.

I contributed through interviews and secondary research, helped draft the BARRIERS framework, and contributed to mapping the seven phases of adjustment to vision loss. I then translated those research insights into strategy guidance the concept-creation team could use to strengthen their ideas.

01
My contribution
Secondary research
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My contribution
Interviews
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My contribution
Drafted BARRIERS
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My contribution
Strategy guidance
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Team output
Concept creation
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Team output
5-year roadmap
Our reframing
The research had to answer two things: what gets in the way, and when support can help.
02 · The adjustment journey

Timing changes what support should look like.

Diagnosis and early adjustment emerged as a critical window for building trust before stigma, fear, and dependence become harder to shift.

02 / 07
Denial
Resists change and minimizes severity

Assistive technology can feel too confronting when someone has not accepted the change yet.

What matters here
Introduce assistive technologies.
01 · Research synthesis

Eight barriers became eight bridges.

I helped draft the BARRIERS framework from primary and secondary research, then translated each barrier into a strategic bridge for the concept team. Select one to see how the research changed the design response.

Barrier → Bridge
Boundaries
→
Boundless

Physical, environmental, and access limits can narrow how and where mobility tools fit into daily life.

Strategy direction
Reimagine Glide across mobility aids, smart systems, remote support, and adaptive inputs so the product flexes around the person.
Glide navigating an outdoor pedestrian environment
03 · From strategy to roadmap

Research became a five-year roadmap.

My role was to give the concept team a stronger research foundation. The broader team used the barrier framework and strategy guidance to generate 100+ ideas, narrow them into 11 concepts, and organize the work across three horizons: Crawl, Walk, and Run.

CRAWL · 0–3 years
Awareness
3
concepts in this horizon

Spread awareness of Glidance to BLV people, caregivers, and communities.

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1.1 Provider Partnerships
Consumer benefit
Early guidance during vision change
Business impact
Increase awareness of Glide
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1.2 Vision Loss Campaign
Consumer benefit
Education and empathy on vision loss
Business impact
Expand reach through family awareness
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1.3 Mentor Program
Consumer benefit
Support from experienced Glide users
Business impact
Accelerate onboarding and retention
Glide navigating a crosswalk
The opportunity

Build trust before the adoption decision.

Our strongest direction was to introduce mobility support earlier, through trusted settings, caregivers, peer stories, and clearer information pathways.

Stakeholder presentation

From classroom synthesis to presenting directly to Glidance.

We presented the research, BARRIERS framework, 7-phase adjustment journey, strategy directions, and roadmap directly to Glidance stakeholders. My presentation contribution centered on the research synthesis and the frameworks that informed later concept development.

Presented to
Kyle Buzzard
Kyle Buzzard
Cofounder
Jonathan Kalan
Jonathan Kalan
Marketing
Lorien Miller
Lorien Miller
Product & ML
Presenting to Glidance stakeholders
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What the handoff enabled

Research became a filter for stronger concepts.

The barrier framework gave the concept team a way to ask whether an idea addressed a real adoption barrier, fit a phase of adjustment, connected to the BLV ecosystem, and created value for both people and Glidance. That was the most important output of my contribution.

End of case study
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© 2026 Nida Sharmeen
Designed with curiosity, too many diagrams, and an appreciation for the outdoors.